July 27, 2017

WhatsApp to Share Customer Data with Facebook

August 25, 2016 DatabaseProNews Staff

In a reversal of previous pledges, WhatsApp is going to begin sharing data with Facebook in order to connect accounts, detect spam and improve ad targeting. This includes sharing your phone number and usage information for Facebook’s internal use, but not sharing any actual texts, since they are encrypted and […]

Cultivating a Data-Driven Culture In Your Company

July 20, 2016 DatabaseProNews Staff

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” said marketing pioneer John Wanamaker in the early 1900’s. That is why CRM software was invented and why it is used by every serious marketer. In today’s “Big Data” World, enterprises are making […]

Hard Rock Credit Card Database Breached

June 28, 2016 DatabaseProNews Staff

The Hard Rock Hotel & Casino in Las Vegas discovered a major breach of their credit card processing database with card scraping malware placed on its payment-card system. Cardholders who purchased anything at Hard Rock Las Vegas including restaurant and retail outlets between October 27, 2015 and March 21, 2016, […]

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